EA kills its controversial Online Pass program

Originally posted on VentureBeat:

EA online passEA is doing away with its Online Pass program from this point forward, a decision the video game publisher says is partially based on player response.

“Yes, we’re discontinuing Online Pass,” EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. “None of our new EA titles will include that feature.”

The modern military first-person shooter Battlefield 3 and a number of other EA games such as Madden NFL use Online Pass. You need it in order to play many of a game’s online features, including multiplayer. A code activates the Pass, which has a one-time use. You need a new code (which the publisher offers, of course, for a fee) if you’re playing the game on another console or if you bought the software used and the original owner redeemed the original. But players never embraced this feature.

“Initially launched as an effort to package a full…

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